{"id":4823,"date":"2026-01-14T15:51:11","date_gmt":"2026-01-14T18:51:11","guid":{"rendered":"https:\/\/guaruja.org.br\/aguaviva\/?p=4823"},"modified":"2026-01-20T11:21:07","modified_gmt":"2026-01-20T14:21:07","slug":"voce-tambem-reparou","status":"publish","type":"post","link":"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/","title":{"rendered":"Voc\u00ea tamb\u00e9m reparou?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Voc\u00ea j\u00e1 reparou como&nbsp;<strong>aumentou o n\u00famero de propagandas&nbsp;da Prefeitura&nbsp;espalhadas pela cidade de Guaruj\u00e1<\/strong>&nbsp;nos \u00faltimos meses? Outdoors, pain\u00e9is, an\u00fancios, campanhas visuais em diferentes pontos da cidade chamam cada vez mais a aten\u00e7\u00e3o de moradores e visitantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diante desse cen\u00e1rio, \u00e9 natural que surjam&nbsp;questionamentos leg\u00edtimos:<br><strong>Quanto est\u00e1 sendo gasto com propaganda?<\/strong><br><strong>Quais campanhas est\u00e3o sendo veiculadas?<\/strong><br><strong>De que forma os recursos p\u00fablicos est\u00e3o sendo aplicados?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 importante lembrar que&nbsp;<strong>todo cidad\u00e3o tem o direito constitucional de saber como o dinheiro p\u00fablico \u00e9 utilizado<\/strong>, especialmente quando se trata de gastos com publicidade e marketing institucional, que devem obedecer aos princ\u00edpios da&nbsp;<strong>legalidade, moralidade, impessoalidade, publicidade e efici\u00eancia<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesse contexto, a\u00a0<strong>\u00c1GUA VIVA \u2013 Associa\u00e7\u00e3o Guaruj\u00e1 Viva<\/strong>, encaminhou<strong> pedido formal de acesso \u00e0 informa\u00e7\u00e3o junto \u00e0 Prefeitura de Guaruj\u00e1<\/strong>, com base na\u00a0<strong>Lei de Acesso \u00e0 Informa\u00e7\u00e3o (Lei n\u00ba 12.527\/2011)<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O pedido busca dados objetivos sobre os gastos com propaganda, publicidade institucional e marketing da Prefeitura, no per\u00edodo a partir de 01\/01\/2025, incluindo valores, contratos, empresas contratadas, campanhas realizadas e formas de veicula\u00e7\u00e3o, bem como despesas com propaganda paga com recursos p\u00fablicos por meio de mat\u00e9rias pagas ou patrocinadas, al\u00e9m da elabora\u00e7\u00e3o de pe\u00e7as publicit\u00e1rias distribu\u00eddas aos ve\u00edculos de comunica\u00e7\u00e3o da cidade e da regi\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nosso objetivo \u00e9 simples e leg\u00edtimo:&nbsp;<strong>transpar\u00eancia<\/strong>.<br>Transpar\u00eancia fortalece a democracia, qualifica o debate p\u00fablico e permite que a sociedade acompanhe como os recursos p\u00fablicos est\u00e3o sendo aplicados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim que as informa\u00e7\u00f5es forem oficialmente prestadas, a&nbsp;<strong>\u00c1GUA VIVA<\/strong>&nbsp;<strong>analisar\u00e1&nbsp;os dados e tornar\u00e1&nbsp;p\u00fablicos<\/strong>, contribuindo para um debate respons\u00e1vel, baseado em fatos e documentos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Voc\u00ea tamb\u00e9m tem d\u00favidas ou observa\u00e7\u00f5es sobre esse tema?<\/strong><br>Compartilhe nos coment\u00e1rios. A participa\u00e7\u00e3o da sociedade \u00e9 fundamental.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea j\u00e1 reparou como&nbsp;aumentou o n\u00famero de propagandas&nbsp;da Prefeitura&nbsp;espalhadas pela cidade de Guaruj\u00e1&nbsp;nos \u00faltimos meses? Outdoors, pain\u00e9is, an\u00fancios, campanhas visuais em diferentes pontos da cidade chamam cada vez mais a aten\u00e7\u00e3o de moradores e visitantes. Diante desse cen\u00e1rio, \u00e9 natural que surjam&nbsp;questionamentos leg\u00edtimos:Quanto est\u00e1 sendo gasto com propaganda?Quais campanhas est\u00e3o sendo veiculadas?De que forma os [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-4823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nossas-acoes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Voc\u00ea tamb\u00e9m reparou? - AGUAVIVA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voc\u00ea tamb\u00e9m reparou?\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea j\u00e1 reparou como&nbsp;aumentou o n\u00famero de propagandas&nbsp;da Prefeitura&nbsp;espalhadas pela cidade de Guaruj\u00e1&nbsp;nos \u00faltimos meses? Outdoors, pain\u00e9is, an\u00fancios, campanhas visuais em diferentes pontos da cidade chamam cada vez mais a aten\u00e7\u00e3o de moradores e visitantes. Diante desse cen\u00e1rio, \u00e9 natural que surjam&nbsp;questionamentos leg\u00edtimos:Quanto est\u00e1 sendo gasto com propaganda?Quais campanhas est\u00e3o sendo veiculadas?De que forma os [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/\" \/>\n<meta property=\"og:site_name\" content=\"AGUAVIVA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/guarujaaguaviva\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-14T18:51:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T14:21:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guaruja.org.br\/aguaviva\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-14-de-jan.-de-2026-15_50_15-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"morgana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"morgana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/\"},\"author\":{\"name\":\"morgana\",\"@id\":\"https:\/\/guaruja.org.br\/aguaviva\/#\/schema\/person\/9eebcb3a8418982418c00d543a25aee4\"},\"headline\":\"Voc\u00ea tamb\u00e9m reparou?\",\"datePublished\":\"2026-01-14T18:51:11+00:00\",\"dateModified\":\"2026-01-20T14:21:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/\"},\"wordCount\":325,\"publisher\":{\"@id\":\"https:\/\/guaruja.org.br\/aguaviva\/#organization\"},\"image\":{\"@id\":\"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guaruja.org.br\/aguaviva\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-14-de-jan.-de-2026-15_50_15.png\",\"articleSection\":[\"Nossas A\u00e7\u00f5es\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/\",\"url\":\"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/\",\"name\":\"Voc\u00ea tamb\u00e9m reparou? - AGUAVIVA\",\"isPartOf\":{\"@id\":\"https:\/\/guaruja.org.br\/aguaviva\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guaruja.org.br\/aguaviva\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-14-de-jan.-de-2026-15_50_15.png\",\"datePublished\":\"2026-01-14T18:51:11+00:00\",\"dateModified\":\"2026-01-20T14:21:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/#primaryimage\",\"url\":\"https:\/\/guaruja.org.br\/aguaviva\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-14-de-jan.-de-2026-15_50_15.png\",\"contentUrl\":\"https:\/\/guaruja.org.br\/aguaviva\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-14-de-jan.-de-2026-15_50_15.png\",\"width\":1536,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/guaruja.org.br\/aguaviva\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Voc\u00ea tamb\u00e9m reparou?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guaruja.org.br\/aguaviva\/#website\",\"url\":\"https:\/\/guaruja.org.br\/aguaviva\/\",\"name\":\"AGUAVIVA\",\"description\":\"Associa\u00e7\u00e3o Guaruj\u00e1 Viva\",\"publisher\":{\"@id\":\"https:\/\/guaruja.org.br\/aguaviva\/#organization\"},\"alternateName\":\"AGUAVIVA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guaruja.org.br\/aguaviva\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/guaruja.org.br\/aguaviva\/#organization\",\"name\":\"AGUAVIVA\",\"alternateName\":\"AGUAVIVA\",\"url\":\"https:\/\/guaruja.org.br\/aguaviva\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/guaruja.org.br\/aguaviva\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/guaruja.org.br\/aguaviva\/wp-content\/uploads\/2025\/03\/logo-aguaviva-horizontal.png\",\"contentUrl\":\"https:\/\/guaruja.org.br\/aguaviva\/wp-content\/uploads\/2025\/03\/logo-aguaviva-horizontal.png\",\"width\":3280,\"height\":1080,\"caption\":\"AGUAVIVA\"},\"image\":{\"@id\":\"https:\/\/guaruja.org.br\/aguaviva\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/guarujaaguaviva\",\"https:\/\/www.instagram.com\/aguavivaguaruja\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/guaruja.org.br\/aguaviva\/#\/schema\/person\/9eebcb3a8418982418c00d543a25aee4\",\"name\":\"morgana\",\"sameAs\":[\"https:\/\/guaruja.org.br\/aguaviva-02\"],\"url\":\"https:\/\/guaruja.org.br\/aguaviva\/author\/morgana\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Voc\u00ea tamb\u00e9m reparou? - AGUAVIVA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/","og_locale":"pt_BR","og_type":"article","og_title":"Voc\u00ea tamb\u00e9m reparou?","og_description":"Voc\u00ea j\u00e1 reparou como&nbsp;aumentou o n\u00famero de propagandas&nbsp;da Prefeitura&nbsp;espalhadas pela cidade de Guaruj\u00e1&nbsp;nos \u00faltimos meses? Outdoors, pain\u00e9is, an\u00fancios, campanhas visuais em diferentes pontos da cidade chamam cada vez mais a aten\u00e7\u00e3o de moradores e visitantes. Diante desse cen\u00e1rio, \u00e9 natural que surjam&nbsp;questionamentos leg\u00edtimos:Quanto est\u00e1 sendo gasto com propaganda?Quais campanhas est\u00e3o sendo veiculadas?De que forma os [&hellip;]","og_url":"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/","og_site_name":"AGUAVIVA","article_publisher":"https:\/\/www.facebook.com\/guarujaaguaviva","article_published_time":"2026-01-14T18:51:11+00:00","article_modified_time":"2026-01-20T14:21:07+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/guaruja.org.br\/aguaviva\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-14-de-jan.-de-2026-15_50_15-1024x683.png","type":"image\/png"}],"author":"morgana","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"morgana","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/#article","isPartOf":{"@id":"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/"},"author":{"name":"morgana","@id":"https:\/\/guaruja.org.br\/aguaviva\/#\/schema\/person\/9eebcb3a8418982418c00d543a25aee4"},"headline":"Voc\u00ea tamb\u00e9m reparou?","datePublished":"2026-01-14T18:51:11+00:00","dateModified":"2026-01-20T14:21:07+00:00","mainEntityOfPage":{"@id":"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/"},"wordCount":325,"publisher":{"@id":"https:\/\/guaruja.org.br\/aguaviva\/#organization"},"image":{"@id":"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/#primaryimage"},"thumbnailUrl":"https:\/\/guaruja.org.br\/aguaviva\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-14-de-jan.-de-2026-15_50_15.png","articleSection":["Nossas A\u00e7\u00f5es"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/","url":"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/","name":"Voc\u00ea tamb\u00e9m reparou? - AGUAVIVA","isPartOf":{"@id":"https:\/\/guaruja.org.br\/aguaviva\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/#primaryimage"},"image":{"@id":"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/#primaryimage"},"thumbnailUrl":"https:\/\/guaruja.org.br\/aguaviva\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-14-de-jan.-de-2026-15_50_15.png","datePublished":"2026-01-14T18:51:11+00:00","dateModified":"2026-01-20T14:21:07+00:00","breadcrumb":{"@id":"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/#primaryimage","url":"https:\/\/guaruja.org.br\/aguaviva\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-14-de-jan.-de-2026-15_50_15.png","contentUrl":"https:\/\/guaruja.org.br\/aguaviva\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-14-de-jan.-de-2026-15_50_15.png","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/guaruja.org.br\/aguaviva\/voce-tambem-reparou\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/guaruja.org.br\/aguaviva\/"},{"@type":"ListItem","position":2,"name":"Voc\u00ea tamb\u00e9m reparou?"}]},{"@type":"WebSite","@id":"https:\/\/guaruja.org.br\/aguaviva\/#website","url":"https:\/\/guaruja.org.br\/aguaviva\/","name":"AGUAVIVA","description":"Associa\u00e7\u00e3o Guaruj\u00e1 Viva","publisher":{"@id":"https:\/\/guaruja.org.br\/aguaviva\/#organization"},"alternateName":"AGUAVIVA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guaruja.org.br\/aguaviva\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/guaruja.org.br\/aguaviva\/#organization","name":"AGUAVIVA","alternateName":"AGUAVIVA","url":"https:\/\/guaruja.org.br\/aguaviva\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/guaruja.org.br\/aguaviva\/#\/schema\/logo\/image\/","url":"https:\/\/guaruja.org.br\/aguaviva\/wp-content\/uploads\/2025\/03\/logo-aguaviva-horizontal.png","contentUrl":"https:\/\/guaruja.org.br\/aguaviva\/wp-content\/uploads\/2025\/03\/logo-aguaviva-horizontal.png","width":3280,"height":1080,"caption":"AGUAVIVA"},"image":{"@id":"https:\/\/guaruja.org.br\/aguaviva\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/guarujaaguaviva","https:\/\/www.instagram.com\/aguavivaguaruja\/"]},{"@type":"Person","@id":"https:\/\/guaruja.org.br\/aguaviva\/#\/schema\/person\/9eebcb3a8418982418c00d543a25aee4","name":"morgana","sameAs":["https:\/\/guaruja.org.br\/aguaviva-02"],"url":"https:\/\/guaruja.org.br\/aguaviva\/author\/morgana\/"}]}},"_links":{"self":[{"href":"https:\/\/guaruja.org.br\/aguaviva\/wp-json\/wp\/v2\/posts\/4823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guaruja.org.br\/aguaviva\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guaruja.org.br\/aguaviva\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guaruja.org.br\/aguaviva\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guaruja.org.br\/aguaviva\/wp-json\/wp\/v2\/comments?post=4823"}],"version-history":[{"count":3,"href":"https:\/\/guaruja.org.br\/aguaviva\/wp-json\/wp\/v2\/posts\/4823\/revisions"}],"predecessor-version":[{"id":4832,"href":"https:\/\/guaruja.org.br\/aguaviva\/wp-json\/wp\/v2\/posts\/4823\/revisions\/4832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guaruja.org.br\/aguaviva\/wp-json\/wp\/v2\/media\/4824"}],"wp:attachment":[{"href":"https:\/\/guaruja.org.br\/aguaviva\/wp-json\/wp\/v2\/media?parent=4823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guaruja.org.br\/aguaviva\/wp-json\/wp\/v2\/categories?post=4823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guaruja.org.br\/aguaviva\/wp-json\/wp\/v2\/tags?post=4823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}